Must Be Product-Led Customer Success On the Brain

This week we've got Product-Led Growth, and Customer Success' role in it, on the brain. We're talking expert webinars, the importance of PLG for CS, and beyond.

Must Be Product-Led Customer Success On the Brain
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Watch: Defining Customer Success' Role in Product-Led Growth

Vitally is bringing together a panel of CS & Growth leaders from leading Product-Led companies, Hotjar, Productboard & Mixpanel, to discuss Customer Success' role in enabling PLG and what CS teams need in order to be successful in doing so.

The Importance of Product-Led Growth for Customer Success

Acquiring and keeping new customers is obviously at the core of running any successful business, and one thing about it is certain: for customers to keep using your product, they have to like it. That’s where PLG strategies come into play.

Customer Success Manager Models for Product-Led Growth

In this article, you’ll learn why digitally-led CSMs are the top pick for SaaS companies and the essential skills your team needs to build a great low-touch CSM.

What Product-Led Companies Look Like

The heart of why we gather data in a product approach is being customer-centric. Customer centricity means seeking to understand your customers rather than assuming that you know what they want.

In Other SaaS CS News 🚨

Customer Success Considerations: SaaS Average Session Duration | ClientSuccess
As a SaaS CSM, what metrics are you tracking to give you a sense of customer satisfaction? You’re probably looking at NPS, survey feedback, and engagement rates to understand better how a customer is feeling and what they are thinking…
Tweak Your Customer Success / Account Management Playbooks for the Enterprise Customers
What changes do you need to incorporate into your customer success/account management playbooks for enterprise customers? We will try to find the answer to this question in this write-up.
Leveraging the Expertise of CSMs
The role of a customer success manager (CSM) by design implies that most working hours are spent on direct communication with clients. The…

We'll leave you with...

Mood and brain wave music to help you focus and be more productive (by way of Medium)

"Way back in the early 2000s I attended the Silva Method training. Developed many years ago by Jose Silva the core component of the training was that our brainwaves changed depending on our mental state and that directing our attention in certain ways, and through training, we can ‘choose’ certain frequencies of brain waves and therefore certain states.

To the uninitiated, this may sound very pseudoscience but it’s actually very well researched indeed." Keep Reading -->

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