Under My Customer Advocacy Umbrella-ella-ella-ay-ay-ay
We're talking customer advocacy, advisory boards, referral programs, and more!
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Customer Advocacy Umbrellas
Are you reaching out to the same folks over and over? Are your customers starting to let you know that they’re busy? Is it taking time away from your AE’s schedule, delaying deals?
Customer Advisory Boards and Their Benefits
Tapping into honest critique from your customers is a crucial part of not only the strategic direction of your product but of your organization as a whole - even if sometimes, the truth is tough to hear.
Online Reviews: The Customer Reference That Never Sleeps
In their personal lives, tech buyers read Airbnb reviews, ask friends for restaurant recommendations and watch product reviews on YouTube. And their consumer expectations and purchasing processes cross over to their tech buys.
Leading Customer Escalations to Success
Even though escalations can be perceived as negative (if everything was going so well there would not be a need to escalate…), I propose seeing them as an opportunity to improve the relationship and partnership with the customer.
In Other SaaS CS News 🚨
We'll leave you with...
Janet Jackson had the power to crash laptop computers (by way of Microsoft)
I would not have wanted to be in the laboratory that they must have set up to investigate this problem. Not an artistic judgement. Keep reading -->