Winning back customers in 2022 — Issue #20

Any CSM who has spent more than a few days in the SaaS industry working directly with customer contacts understands the incredible importance and value of customer feedback. Surveys serve a twofold purpose: they give your team a better sense…

Product-led growth has amplified a noticeable change in how companies think about customer acquisition. What does that mean for customer success?

Companies today are requiring more of CCOs: They’re now required to use their close understanding of the customer to influence company strategy. CS leaders will need to level-up their skills to meet that demand, and this rubric outlines a path for doing so.

Here’s why you should pay attention to bringing lost customers back and what strategies may work for your business in 2022 and beyond.